Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Sometimes likes are not enough. Apart from getting cheap YouTube likes, you also need to consider and optimize the SEO of your videos. This element will help your videos appear on search results and rank higher. To optimize the SEO of your videos, you simply need to figure out the best keywords for your content and then spread it in your title, description, tags, and even the text of your video. However, keyword research is a challenging process that requires a lot of time.

With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

Designs systems are sweeping the tech world right now, with advocates like Trello, Atlassian, Stacks, and Shopify (Check out a complete list of companies with links to their design systems here at Adele). This wave of popularity explains why 69% of designers surveyed in the 2017–2018 Enterprise UX Industry Report said that they either already had a design system or were currently planning on building one.