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Web Design

What is the Difference Between UX and UI?

“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive
Marketing

How does Google Analytics help my website

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.
Web Design

Fundamentals Of Efficient Landing Pages

Landing pages are a great way to not only increase your leads and sales but overall help you build and grow your online business. So if you’re going to be planning on using landing pages, then you better be sure that you know how to use them effectively.
Marketing

Google Adwords, What is it and Do I need it?

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

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