Landing pages are a great way to not only increase your leads and sales but overall help you build and grow your online business. So if you’re going to be planning on using landing pages, then you better be sure that you know how to use them effectively.

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive

With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.