Google My Business, or GMB, is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Whether you intend to sell products online or are simply looking for ways to build your small business on the local level, small businesses today need to focus on local SEO now more than ever. The bottom line is this, making your presence felt online is the only way to get ahead of your competition and grow your small business.Think about it, no one really uses the yellow pages anymore. Most people simply turn to Google or their favorite search engine, to help them find local businesses for their shopping needs. If you aren’t investing in local SEO, they are more likely to find your competition than they are to find you.

Designs systems are sweeping the tech world right now, with advocates like Trello, Atlassian, Stacks, and Shopify (Check out a complete list of companies with links to their design systems here at Adele). This wave of popularity explains why 69% of designers surveyed in the 2017–2018 Enterprise UX Industry Report said that they either already had a design system or were currently planning on building one.