so whats seo
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SEO stands for Search Engine Optimization. It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – to rank high in search engines.
This optimization is done organically, meaning all efforts are unpaid. This means SEO is based entirely your own efforts, and your rank ultimately comes down to how well each search engine thinks your content matches a specific search query.
While paid media efforts like Google Ads will get you more visibility initially, SEO is a more viable long-term strategy. SEO is generally separated into a few categories:
On-page refers to anything you do to optimize the content and HTML portion of a page. It’s what you most directly control, and includes content creation, keyword strategies, image and meta tag optimization, and much more.
Off-page SEO, as it sounds, is what happens outside of your page. Typically, it refers to link building.Technical SEO is what happens behind-the-scenes, and includes page load speed, duplicate content issues, and much more. It’s recommended that you have someone familiar with this side of SEO work on issues you suspect may be to do with technical SEO.
Using these three methods, There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to build a strong back link profile by putting links to your site on other websites. Each high-quality link from a reputable source counts as a point in your favor to Google. Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis.
It’s also important to ensure that your site is properly optimized for the various search engines. Typically, this requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter. At Tangent, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.