search engine optimization

the most misunderstood form of marketing online. no worries, we are here to be transparent and tell you what it is and how it helps you!

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What are the benefits of seo with us?

For high rankings in local search engine results isn’t as easy as just using methods like Moz or Yext Neighborhood for local listings. That will give you literally nothing, when done on it’s own, without additional promotion. Tangent takes care of it all for you.

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Onsite SEO

we have made major changes to our SEO content marketing post Google Hummingbird Update. We currently deliver high-end inbound content marketing, which sends large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our editorial team delivers the highest quality content.

Growth

We focus on Search Engine Optimization designed for small and medium businesses.

OffSite SEO

With a dedicated, marketing team to guide your success, we deliver measurable results that separate us from traditional digital marketing companies.

Personalized Tactics

We have a proven track record of success working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 3 years, enabling us to provide outstanding service to our clients.

so whats seo

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MOre Detailed

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SEO stands for Search Engine Optimization. It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – to rank high in search engines.

This optimization is done organically, meaning all efforts are unpaid. This means SEO is based entirely your own efforts, and your rank ultimately comes down to how well each search engine thinks your content matches a specific search query.

While paid media efforts like Google Ads will get you more visibility initially, SEO is a more viable long-term strategy. SEO is generally separated into a few categories:

on-page

off-page

technical

On-page refers to anything you do to optimize the content and HTML portion of a page. It’s what you most directly control, and includes content creation, keyword strategies, image and meta tag optimization, and much more.

Off-page SEO, as it sounds, is what happens outside of your page. Typically, it refers to link building.Technical SEO is what happens behind-the-scenes, and includes page load speed, duplicate content issues, and much more. It’s recommended that you have someone familiar with this side of SEO work on issues you suspect may be to do with technical SEO.

Using these three methods, There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to build a strong back link profile by putting links to your site on other websites. Each high-quality link from a reputable source counts as a point in your favor to Google. Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis.

It’s also important to ensure that your site is properly optimized for the various search engines. Typically, this requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter. At Tangent, we’ll put all of our available resources to work to ensure that your site ranks as high in the SERPs as possible.

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IN a nutshell

SEO Gets You In Front Of People You Want To Be In front Of.

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Our Process

learn the way tangent digital does it. the right way.

Keyword Analysis

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. We will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

Keyword Assignment

With a keyword analysis in hand, we now have the information needed to make decisions. A consultant at our SEO company will assign keywords to the pages on your website. This part of the strategy is critical, as it will be the road map for the entire campaign. Now that we know what we would like each page to rank for, we can begin on-site optimization. Onsite SEO is a process that Ignite Visibility makes sure to expedite quickly so that quick results can be realized. SEO does take time.

On-Site SEO Code Optimization

It is near impossible to find search engine optimization that offers the same level of code optimization as Tangent. Optimizing websites is one of our core specialties, so you’ll know that your site is in good hands. Your code optimization will entail first fixing anything that is broken (this is an important part of the process, as it allows us to ensure nothing is technically wrong with the site). Following this, we will optimize your page titles, meta descriptions and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in top-notch condition for search engine indexing. We also look at advanced strategies such as Schema.org, images, videos, sitemaps, robots.txt and more. Finally, we ensure that the website abides by Google’s Quality Guidelines.

On-Site Content SEO

We have made major changes to our SEO content marketing post Google Hummingbird Update. We currently deliver high-end inbound content marketing, which sends large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our editorial team delivers the highest quality content. We have writers on staff which ensures each piece of content is the highest quality. In addition, we have full translation abilities, allowing us to optimize your website in an language.
Content search optimization is a critical part of the process. The process is very straightforward; we will simply take the keywords listed in the keyword assignment for that page and work them into that page’s copy. This will be a further signal to search engines to rank you for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized. Furthermore, post Google Hummingbird update, we ensure that certain topics are touched on which Google deems high-quality. Our formula for copy optimization is proven to work.

On-Site Internal Link Optimization

For very large websites with millions and millions of pages, creating a search engine optimization friendly internal linking structure can be tough, especially if your  strategy is fragmented. We have worked with sites reaching hundreds of millions of pages and can ensure your internal linking structure is architecturally correct. Likewise, if you are smaller site we can maximize the pages you have and assist you in creating a new page and internal linking development strategy. The Internal linking process consists of making sure each link points to a page with the correct keyword in the anchor text. In addition, there are a few expert strategies we implement in this phase that we only reveal to clients, making us one of the best SEO companies at onsite SEO.

Advanced Search Engine Optimization and External Linking

Once we have ensured these critical items are covered, we move into advanced search engine optimization strategies. In this phase, we’ll do a final review of the technical structure of your site and then suggest new forms of search traffic development. Furthermore, this phase marks the start of significant external link building. It should be noted that external link building may occur at different times, this will all be based on the link building strategy we create, which will be dependent on the goals of the marketing campaign. Our company has proven strategies in these areas. Recently, we were able to boost a clients rankings by over 400% just through competitive back link analysis.

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